Your Website Should Make Your Business Easier to Understand and Easier to Choose.
AXD builds strategy-led websites for Philippine SMEs. Clear structure, brand-aligned design, conversion-focused pages, and the technical setup needed to launch professionally.
Not just a prettier website. A clearer business presence that supports your sales, campaigns, and customer journey.
Brand → Message → Structure → Design → Conversion → Launch
A website can look professional and still fail to explain why someone should choose you.
AXD approaches the website as part of the business system. The pages, message, CTA, tracking, and mobile experience all need to work together.
Looks Good, Says Little
Visitors see a polished layout but still cannot quickly tell what you do, who it is for, or why it matters.
Social Media Does All the Work
Every campaign or post has nowhere strong to send interested buyers when they want more information.
Weak Conversion Path
Pages have information but no deliberate route toward inquiry, booking, contact, or another useful next step.
Mobile Friction
The site technically works on a phone, but reading, navigating, or taking action still feels difficult.
No Useful Measurement
The business cannot easily tell which pages, campaigns, or traffic sources are helping generate interest.
Hard to Maintain
Every small change becomes a technical problem because there is no clean deployment and maintenance process.
Website Development fits when the business needs a stronger digital home, not another temporary page.
This fits if:
- Your current website looks dated, confusing, or no longer matches the business.
- You rely heavily on social media and need a professional website behind your campaigns.
- You need clearer service pages, calls to action, inquiry flows, or tracking.
- You want a mobile-responsive website built around your actual offer and buyer journey.
- You want AXD to handle strategy, structure, design, development, testing, and launch.
This is not the right fit if:
- You only need a single graphic or social media landing image.
- You want a very large enterprise system without a discovery and scoping phase.
- You need complex e-commerce, marketplace, ERP, or custom application functionality but do not want it separately scoped.
- You expect unlimited revisions or major new functionality inside the original build scope.
- You only need ongoing updates to an existing healthy website. Web Care may fit better.
The build scales with the complexity of the website.
No public pricing here. AXD confirms the right scope after understanding the business, pages, functionality, integrations, and content requirements.
Site Essential
For SMEs that need a credible, conversion-ready company website without unnecessary complexity.
- Core business pages
- Discovery and website direction
- Sitemap and page structure
- Brand-aligned responsive design
- Core copy and message refinement
- Contact or inquiry form
- Basic on-page SEO setup
- Analytics launch setup
Site Complete
A stronger business website built around positioning, conversion paths, lead capture, and measurement.
- Everything in Site Essential
- Deeper offer and CTA architecture
- Conversion-focused page sections
- Lead capture and inquiry flows
- Blog or resource structure where required
- GA4 and Meta Pixel setup where applicable
- Performance and mobile QA
- Post-launch technical handover
Site Custom
For businesses requiring deeper functionality, more complex conversion journeys, multiple lead paths, or custom integrations.
- Custom information architecture
- Multiple forms or conversion paths
- Custom integrations where feasible
- Expanded analytics and event tracking
- More complex page requirements
- Priority build coordination
- Custom scope based on discovery
Strategy first. Then structure, design, development, and launch.
Discovery & Direction
Clarify business goals, users, offers, existing assets, and required functionality.
Structure & Message
Build the sitemap, page purpose, content hierarchy, and conversion path.
Design
Create the responsive visual system around the brand and page objectives.
Development & QA
Build, connect forms and tracking, test mobile behavior, speed, and functionality.
Launch & Handover
Connect the domain, deploy, verify the live site, and prepare ongoing care.
A clear build scope protects both the client and the project.
AXD confirms the exact pages, functionality, integrations, content responsibilities, and revision cycle before development begins.
Typically quoted separately when required
- E-commerce or payment functionality
- Complex booking, membership, portal, or application features
- Large-scale copywriting or content migration
- Professional photography, video, or custom illustration
- Paid plugins, third-party software, APIs, or licenses
- Major scope changes after build approval
Development and ongoing care are separate services.
The development project covers creating and launching the website. Once live, AXD Web Care can take over the ongoing technical responsibility.
- Managed cloud hosting
- SSL and domain connection management
- Deployment and source-code management
- Site health checks and technical maintenance
- Defined content-update allowance
- Troubleshooting and ongoing support
Common website development questions
No. Website scope can change significantly based on page count, functionality, integrations, content requirements, and migration work. AXD confirms the appropriate build after discovery.
Yes. AXD recommends that the client owns and renews the domain. AXD can be given delegated or DNS access to connect and manage it.
No. Website development is the one-time build. Ongoing hosting and maintenance are handled under the separate Website Web Care service.
Yes. The current site, platform, content, domain setup, forms, tracking, and technical dependencies are reviewed before the rebuild or migration is scoped.
Yes. Small approved maintenance changes can be handled under a care plan. Larger pages, redesigns, integrations, e-commerce, or new functionality are separately scoped.
What business owners say about working with AXD
Need a website that supports the business beyond social media?
Start with a diagnostic conversation. AXD will review the business need and recommend the appropriate website scope before any build is confirmed.